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Senior Marketing Specialist

Position Title:  Sr. Marketing Specialist

Position Reports to:  Director of Marketing

 

Job summary:

This role will support the Director of Marketing in the development, planning, implementation and monitoring of all marketing activity, so as to drive revenue and growth for AHSS and other Invo Healthcare businesses as needed. You will directly contribute to the delivery of the marketing KPIs by executing the marketing strategy for existing and new markets while ensuring that marketing activities are performed on plan and on budget.

 

Principal Responsibilities:

  • Ensure quality collateral materials are created, updated and distributed.
  • Coordinate and develop advertisements and other promotional materials for print, web and social.
  • Report out on marketing key metrics, spend, and ROI.
  • Manage trade show and other event planning.
  • Plan and manage the company’s social media calendar
  • Execute multi-channel content marketing plans.
  • Research competitors and trends in the industry to apply to new marketing campaigns and strategies.
  • Develop and maintain key Autism Community relationships (e.g., Autism Speaks, APBA, ABAI, regional ABA organizations)
  • Other relevant duties as assigned.
  • Abilities & personal characteristics preferred
  • Computer proficiency for MS Office and Adobe (Illustrator, Photoshop, Indesign).
  • Well-organized, self-motivated, and problem-solving attitude.
  • Excellent project management skills.
  • Strong written and oral communication skills.
  • Ability to work independently and as a team
  • Flexibility to adapt in an entrepreneurial and fast growth environment

Minimum requirements

  • Bachelor’s Degree in relevant field.
  • At least 3 years of marketing or similar job function.
  • Excellent interpersonal and communication skills
  • Ability to work in a professional and confidential capacity

Company Overview:

Invo HealthCare is committed to delivering quality, outcomes-focused Applied Behavior Analysis, occupational, physical and speech therapy services for infants, toddlers and children from birth through age 21. Invo is the nation’s largest behavioral health services organization, offering exceptional community, school-based and early intervention therapy across 30 states with over 600 programs.

The Invo Family of Companies includes Autism Home Support Services, Invo Healthcare, Invo Behavior & Therapy Services, Progressus Therapy, Speech Tree, Suncoast Therapy, Positive Behavioral Connections, and Xcite Steps. See www.invocompanies.com for more information.

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